In the latter part of 2013, Frazetta's daughter, Holly, and granddaughter, Sara, established Frazetta Girls. Notably, this coincided with the announcement by film director Robert Rodriguez to remake the 1983 film 'Fire and Ice,' which was a collaboration between Ralph Bakshi and Frank Frazetta. Frazetta Girls collaborated with Rodriguez on a touring exhibition with Frazetta's original art, alongside an expanded range of Frazetta merchandise. 

In early 2017, Frazetta Girls transitioned from exhibiting exclusively at comic conventions to establishing an online store and evolved into a brand. This evolution was made possible through their creative director, Joe Weber. 

Fueled by a deep admiration for Frank as a grandfather, a human and an artist, Frazetta Girls continues to expand their team of creative individuals who contribute to the growth and success of the brand. Frazetta Girls has proudly collaborated with SUPREME, WIZARDS OF THE COAST, TASCHEN and CASETIFY